Yesterday, Build-a-Bear Workshop ran a special sale where kids could get a bear for the price of their age which is a great discount, since the bears usually run at least $20.

Since it’s summer,  parents need something to do with kids and everyone got the memo about the sale.

Massive crowds showed up at Build-a-Bear stores all around the country.  We’re talking hundreds or thousands of people at each location.

The stores started running out of inventory fast and because of the crowds things were getting unsafe!

At around 11:30 A.M. they posted messages on their social media saying they were shutting down the promotion for, quote, “safety concerns.”

So naturally, the people who’d been waiting in lines for hours weren’t happy at all and now Build-a-Bear is getting trashed on Facebook and Twitter.